Brief

Create the visual identity and UI design for a new food delivery app called Food Stuff. The client requested that the app design is distinct from existing food delivery apps on the market yet easily navigable and user friendly.

 

Design Concept

The app design is inspired by chalkboard menu signs in cafes — it is distinctive in the food app market.
The logo is handlettered in the currently popular brush lettering style. All of the food selection icons are hand-drawn, however the actual images of the dishes are photographs as it is important for the consumer to see the food before buying.