Brief

Create front and back labels for Alice’s Kefir Probiotic Drink.

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Design Concept

The logo design is inspired by traditional colours and patterns of the Caucasus region where the drink originated. I created a character — Alice — to represent beauty, health, glow — she has rosy cheeks and a glowing ‘halo‘. Modern, bold typography and clean, minimal label design is used to enable it to stand out from the competitors and to appeal to the younger, health conscious consumer.